[DEMO 09] Mostly early adopters use RSS feeds, aggregators and alerts to get their news from the web, the majority of Web users still largely rely on search engines. Ensembli is a new kind of aggregator that leverages artificial intelligence to find stories relevant to the user tastes and interests, and the application can adjust better overtime since it learns more about the users preferences while users choose or rejects the news proposed. that web based service is free and monetization will come from highly targeted advertising and license sale.

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[Source] dhiram